People

England Cricket @ LORDS

Oh, what fun this day was! Waitrose became the sponsor of the England Women’s Cricket Team, and wanted something really special to announce the partnership. This is where I came in. One of our lovely picture editors, Anna Wilkins, suggested a Downton Abbey-themed shoot. Having been to Lords numerous times, I was well aware of probably the most prestigious ‘box’ in British sport: The Long Room. What a venue! Yet vital the shoot didn’t come across as exclusive or elitist, so when sourcing the dresses, we made sure they were all high-street. No fancy designer labels here.

Too many people to credit for this one, but the major players were: Photography by Seb Winter, Styling by Harriet Cotteril, Make-Up by Yin Lee, Art Direction by me.

Celebrity

At Waitrose, I handled most of the celebrity editorial photography. Heston Blumenthal was one of our regulars, and I’ve been lucky enough to visit his triple Michelin-starred restaurant ‘The Fat Duck’ in Bray - but it’s so booked up, I never actually got to eat there!

Heston Blumenthal - Christmas campaign (robin themed!). Photography by Neal Haynes, Art Direction by Me

Angellica Bell - Celebrity Master Chef winner -did a series of articles on cycling and food. Photography by Mark Harrison, Art Direction by me.

Pippa Middleton worked with us many times, covering a host of sports. I once got to hire the olympic velodrome just for us to burn around on our fixed-wheel bikes. All in the name of photgraphy, of course! Art Direction by Andrew Moore, Photography by Seb Winter.

The late Michael Bond CBE, author of Paddington Bear. Shot at his lovely home in Little Italy, North-west London. Photography by Mark Harrison, Art Directed by me.

The incredible Alexi Sayle. Art Direction by the supremely talented Sharron Price, and shot by veteran photographer Mark Harrison.

Martha Collison, finalist of The Great British Bake Off, became a writer for Waitrose and still appears regularly in the paper. Photography by Mark Harrison, Art Direction by me.

Michael Morpurgo OBE, famed author of more than 150 children's books, wrote a story for Waitrose and headed one of our Christmas campaigns. Art Direction by me.

The awesome comedian Ade Edmondson, shot by Mark Harrison. Art Direction by Sharron Price.

Pippa Middleton hanging off the side of the nearest cliff edge I could find from London (Sheffield, by the way). Art Directed by me.

Neil Dudgeon, star of Midsomer Murders. Photography by Mark Harrison, Art Direction by Sharron Price.

Always easy to shoot Phillip Schofiled, Waitrose wine editor. You could always pop down to ITV studios, he was there every morning! Art Directed by me.

Comedian and actor Ben Millar. Shot for Waitrose by Mark Harrison, Art Directed by Sharron Price.

Waitrose suppliers

Shooting food suppliers requires a certain knack. Firstly, you need to have idea of where you’re shooting. A bee-keeper’s garden is picturesque - but they’re not all like that. With plenty of factory settings, you need to get inventive! The trick was having a strong photographer contact in every corner of the country. People you can trust. Secondly, you need really good art direction - and lots of planning before the big day. Busy food suppliers’ time is precious.

Honey farm start-up. Art Directed by Sharron Price.

Richard Bertinet's London bakery and supplier of Waitrose. Art Directed by Sharron Price.

One of Waitrose's award winning hen farms. Wiltshire. Photography by Stephen Hayward, Art Directed by me.

One potato, two potato. Art Directed by Sharron Price.

Glorious shot of acorn-fed Iberico pigs grazing. Shot by a local photographer in Spain.

Frozen yoghurt start-up, Lick, in Brighton. Shot by Matthew Stansfield.

Sheep farmer in Wales. Shot by Oliver Edwards.

My Weekend

Another great regular feature for Waitrose was ‘My Weekend’ This article invited customers to come forward and tell us about their ‘weekend hustles’ - from the ridiculous to the sublime. My all-time favourite was Dalek man (centre), shot by the very talented Stephen Hayward. We went to shoot his wife and found him by accident. Buy one get one free, as they say!

Photojournalism

A news article about pigs enjoying listening to the radio. Radio 4, I believe, in this instance! A pink leather radio was the only prop needed to make this image work for us!

This man is a fish and chip shop awards judge. Photographed here with kit that tests the acidity of tartare sauce to make sure all is in order. Top job, huh? Shot by the insanely talented Oliver Edwards, Art Directed by me.

Food stalls team up with pubs to provide snacks giving punters the best of both worlds. Art Directed by me.

The future site of Waitrose King’s Cross became a temporary natural swimming pool. Art Directed by me.

Home delivery sourdough bread service in Elephant & Castle in London. Art Directed by me.